Where enthusiasts, beginners, hobbyists, and professionals come together in one place to spend time with the brands that build the sound. Where the instrument is the center of the universe, and the stories behind every piece of gear matter just as much as the artist on stage. A hands-on experience built inside the core of music fandom: festivals, cruises, and all other live music events that give fans the chance to touch, play, and fall in love with the instruments they usually only see from the crowd.
In a world sprinting towards the digital age, music retail has become dehumanized. TME exists to put emotion, identity, and human connection back in the chain. A commerce-enabled activation designed to inspire. When inspiration comes first, everything else becomes a byproduct.
We've created a traveling, festival-ready, immersive environment where attendees can connect directly with the brands and makers who bring music to life, allowing them to fall in love with the gear they typically only see from the crowd. A place where fans of all ages can pick up a guitar, plug into an amp, sit behind real drum kits, turn knobs on synthesizers, jam out on keys, and feel what it's like to be in a band. All while being surrounded by real industry pros who know how to coach, hype, and create unforgettable moments.
At a Music festival, the instrument is the real connective tissue. We believe music festivals are the key because instruments sit at the core of the fan experience, and nobody has told that story at scale. We built The Music Experience to do exactly that at the highest moment of inspiration.
inside major rock festivals and large-scale music events
— Josh bernstein
The Music Experience has completely changed the way fans interact with their music heroes and their music gear.
— xavier ware
The Music Experience is a family! There is truly no experience like this! You immediately feel at home playing instruments and hanging out with people! I felt loved the moment I said hello!
— JIM CULLEN
The Music Experience was an excellent way for us to connect with potential, new or already established customers.
— trent thompson
The Music Experience is a fun and welcoming space where artists, musicians, and music fans alike get to explore, connect, compete, and celebrate music together.
— Chris Canella
“Whether you play the guitar or not, you can come in and learn what the dream is all about.”
— bryan kehoe
The underlying intention is to ignite, or re-ignite, the power and passion of playing music. Squiggy and his crew get it!
— andy wood
The Music Experience. I’m so fortunate to see this thing in action every year aboard Shiprocked. Seeing the team pour their passion into the gospel of music is beyond inspiring. From the guy who “played a little back in the day” to the kid laying his hands on a guitar for the first time, the Music Experience is a conduit connecting the fellowship and love of the art to the physical side of actually holding an instrument. To see it first hand is really special, y’all are out there truly carrying the banner! Thank you.
— jay perkins
The Music Experience connects musicians and fans with our brands in a way that traditional marketing simply can’t, creating unforgettable, hands-on moments with the instruments their heroes play. At Ibanez Guitars and TAMA Drums, we’re proud to have believed in Squiggy’s vision from the beginning, and the partnerships and friendships we’ve built through TME are truly invaluable.
— Alia Dilullo
I've seen firsthand how much Squiggy and his team genuinely care about people, and the impact they've made reaches far beyond a weekend festival!!. At Levy's, we've loved partnering with The Music Experience. They don't just showcase our products, they create opportunities for people to pick them up, play, and truly FEEL what makes them special!! The TME team is passionate, authentic, and represents our brand with genuine care. It's a partnership we're proud to be part of!!
— Mary Mosteller
The Music Experience isn’t just a partner -they’re family - the kind that shows up with heart, passion and creativity to transform every festival they touch. Every day, they remind us of the power music has in saving lives. The Music Experience has been one of the most impactful collaborators in our mission, and we’re proud to include them in our story
kent davis
Partnering with The Music Experience has given Gator Cases a direct line to the musicians and fans who inspire everything we build, letting us bring our gear protection to life in a hands-on, unforgettable way. TME gets people excited about playing music and Gator will always support that.
— joe richardson
"The Music Experience understands something most partners miss: the most meaningful brand connections happen when people are fully immersed in the music and culture they love. Across many of our brands, we've seen The Music Experience create memories that turn consumer moments into enduring relationships."
American Musical Supply is nationwide online retailer for musical gear, featuring thousands of products from top brands. Our mission is to make music gear more accessible with helpful financing, VERY fast and free shipping, and an all-musician customer support team. It’s not about just selling gear; it’s about helping musicians find the right gear to help them create.
We’re proud to work with The Music Experience to help spread the joy of music to as many people as possible. Allowing festival fans to physically interact with the instruments they see on stage and create their own sound is a powerful way to ignite a spark that could change someone’s life.
You've made it this far and you just know you have to be a part of this. Whether you're a brand looking to get your gear in the hands of the soon to be fanatics, a musician looking to join the fun, or a volunteer who wants to hop in and help us make it all happen, click below to reach out and get the process started.
OF COURSE YOU DO.